Global optical retailer Specsavers Opticas has chosen Benidorm as the next target of its Spanish expansion, and will open in the town on 16th November 2011. This will be the fourth Specsavers store to open in the Costa Blanca region and the sixth store in Spain. It represents another step in the ambitious expansion plans revealed by leading business newspaper Dossier Empresarial in April 2011.

The opening of the Benidorm store gives the Costa Blanca the highest concentration of Specsavers Opticas stores in Spain. Other Specsavers Stores can be found in Calpe, Javea and Torrevieja on the Costa Blanca, Fuengirola on the Costa del Sol and Santa Ponça in Mallorca.

Business Development Manager José Ángel Moral-Tajadura explains why Benidorm has been chosen for the next phase of the brand’s expansion; “Benidorm has over 120,000 residents with an estimated 13,000 British residents familiar with the Specsavers brand. We are delighted to be able to bring the Specsavers formula of affordable eyewear plus top-notch professional service to Benidorm.”

The store will be located in c/ de Gambó 2.
 
Expanding despite the recession
Specsavers Optics announced earlier this year that they will expand across costal Spain. They are currently scouting for top optical entrepreneurs to take up Specsavers Opticas franchise partnerships in more towns across this region, and due to increasing customer volumes a number of stores are recruiting new staff members.

Jose Angel explains, “It may seem a strange time to expand, but the Specsavers partnership formula has proven successful even in recessionary times. In today’s economic climate, consumers want top quality eye care at affordable prices.”